The selection of Belgium’s candidate for Eurosong is a state affair. So we gladly made sure everyone got involved in it. Storyline ensured maximum audience interaction during the pre-selection shows. A customized timeline ran in sync with each live show, showing top tweets, polls, scores and more. Moreover, people got to vote during a 5-minute voting slot. The results of the jury: compared to classic social media, Storyline triggered five times more viewer engagement. Storyline … twelve points – douze points!